Article

Awareness - Using Flyers and Cards

MARKETING AND COMMUNITY RELATIONS

Awareness – Using Flyers and Cards to Acquire Donations

 

 

Suggestions from Carolyn Phillips

Director, Pass It On Center

 

The following points were extracted from the transcript of a webinar hosted by the Pass It On Center on July 31, 2007. The comments have been re-written from oral presentation to article format. The topic was “Locating Equipment” and the entire transcript is available in the Program Operations module under "Donations - Locating and Acquiring Equipment."

 

A Simple Strategy: Flyers or Postcards

 

Getting information to the community about your organization may be as simple as creating a flyer or postcard. These items are an inexpensive strategy for publicizing the organization’s needs.

 

The contents should be focused. State what you’re looking for – your real needs (types of equipment, examples.) Provide an address and a map to the donation site, a telephone number, and indicate whether the donations are eligible for tax deductions.

 

If the organization does not own a high-speed printer capable of producing large quantities of flyers or postcards, locate the quick-print services in the area that offer the most attractive rates.

One source of low-cost (and some free) postcards is the Vista Print site on the Internet.

 

Where should flyers or postcards be placed to make contact with possible donors? Consider these locations (if permission can be secured):

Schools, public and private Vocational rehabilitation counselors' offices  Service organizations: Lion’s Club, Toastmasters, Ambucs, Rotary, Jaycees Chamber of Commerce welcome packs Doctors’ and dentists’ offices Senior Citizens Centers Wherever people gather in the community

INTERNET LINK WARNING

Please note that by selecting an Internet link you will be directed to an external site, and the Pass It on Center does not control the content of the site.

 

DISCLAIMER

This work is supported under a five-year cooperative agreement # H235V060016 awarded by the U.S. Department of Education, Office of Special Education and Rehabilitative Services, and is administered by the Pass It On Center of the Georgia Department of Labor – Tools for Life.  However, the contents of this publication do not necessarily represent the policy or opinions of the Department of Education, or the Georgia Department of Labor, and you should not assume endorsements of this document by the Federal government or the Georgia Department of Labor.

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Other Information

Title: Awareness - Using Flyers and Cards
Module: Marketing/PR
Author: Carolyn Phillips
Audience: Implementer
Sub Title: Strategies for communicating about services
Procedure:
Organization Source: Pass It On Center
Last Reviewed: 10-25-2009 6:45 PM