Using Letters to Reach Out to Market Segments

Using Letters to Reach Out to Market Segments

That May Have AT to Donate


A business letter explaining how the assistive technology (AT) reuse program serves the community is an inexpensive form of outreach to some specialized market segments. This may be particularly effective for professionals or corporate executives who are in a position to donate, or encourage the donation of, used AT.


The attached examples are from Sarah Johnnes of the Idaho AT Reutilization Project. They reach out to estate planners who may be dealing with AT users or their families, retail store managers who use AT in the store, and medical service providers who may know users of AT.



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This work is supported under a five-year cooperative agreement # H235V060016 awarded by the U.S. Department of Education, Office of Special Education and Rehabilitative Services, and is administered by the Pass It On Center of the Georgia Department of Labor – Tools for Life.  However, the contents of this publication do not necessarily represent the policy or opinions of the Department of Education, or the Georgia Department of Labor, and you should not assume endorsements of this document by the Federal government or the Georgia Department of Labor.




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Other Information

Title: Using Letters to Reach Out to Market Segments
Module: Marketing/PR
Author: Sarah Johnnes
Audience: Implementer
Sub Title: Making Contacts for Used AT
Procedure: Using letters to reach segments with used AT
Organization Source: Idaho Assistive Technology Reutilization Project
Last Reviewed: 09-22-2009 12:59 PM